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Discuss “Pitch Black II: Pepsi's market research travesty”

I?m a consumer whore. I won?t argue with that. I?ll buy pretty much anything if it?s shiny, extreme, new, or improved. I have severe gadget lust and I gobble down energy drinks like a good consumer should. I even bought more than fifty dollars? worth of Mountain Dew and Pepsi in the hope that I?d win an Xbox 360 in their giveaway.

But even I have limits. Recently, Pepsi released a limited-edition offshoot of Mountain Dew called Pitch Black II. Yes, it?s a sequel. Last year saw the short-lived release of Mountain Dew Pitch Black, a grape-flavored variant of the venerable ambiguously citrus, caffeine-packed yellow soda.

Pitch Black tasted like an unholy alliance of grape soda and Dew that should never have graced the Earth. It tasted like someone...

Comments

Comment 1. Amy
May 16, 2006 at 06:16 PM

I absolutely LOVED Pitch Black and Pitch Black II and I pray that it will be back again!

Comment 2. Air Lar
Aug 11, 2006 at 02:05 PM

Pitch Black II is the best Mountain Dew product EVER. If you loved sour, then you'd love PB2

Comment 3. Robert DarkFall
Mar 28, 2007 at 10:19 AM

I agree with the other comments and LOVED both versions of Pitch Black and hope that they will bring it back to market as they have done with the other alterntive flavors!

(note: I would like to see Pitch Black return as the other limited edition flavors have. Pitch Black is BY FAR my favorite Mountain Dew flavor and I miss it terribly. If anyone agrees with me - please help and rally PepsiCo to return Pitch Black to the store shelves on a permanent basis! I want my "Purply Goodness!")

Comment 4. Tim
Dec 02, 2007 at 11:16 PM

Pitch Black was a great product bring it back. Not only did I love so did my family and friends.

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