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Discuss “Graduates sell vintage in a modern way”

Vintage. Indie. Retro. Emo. These are some of the terms thrown around by clothing companies to attract young adults to their stores. Usually the words just mean pre-faded, screen-printed shirts with less-than-clever phrases on them. At ModCloth, however, these words accurately describe the company’s wide variety of stylish clothes. Established and run by Carnegie Mellon students and graduates, the distribution company has been growing rapidly in popularity across America and other countries.

At ModCloth.com, web surfers are greeted by the smiling face of Susan Gregg. Wearing a red argyle hoodie dress, Gregg sets the mood of the light-hearted website that has represented the company for four years. The website offers men’s and women’s...

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