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Discuss “Sirius-ly a hit”

“Don’t touch that dial!” With satellite radio, finding stations that cater to specific tastes is easy. Sirius Satellite Radio has almost 200 channels, many of which are specialized. Channel 13, Elvis Radio, is just one example. It’s all King, all the time.

The number of subscribers to satellite radio has jumped from 28,000 in 2001 to more than 11.3 million in 2006, according to a July 20 article on CNN.com. “Keep in mind that one subscriber usually means two listeners,” added Steve Blatter, senior vice-president of music programming at Sirius. Though XM Satellite Radio is its largest competitor, the strongest effort at Sirius is to attract listeners from “terrestrial” radio — the new industry lingo for AM and FM radio.

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