Discuss “Aharoni speaks on branding”

Ido Aharoni is a salesman. But instead of selling a product, he’s trying to sell a country.

On Thursday, the Israeli assistant foreign minister and brand team manager spoke to a crowd of students in Porter Hall 100 about how a nation’s brand identity affects its image and, consequently, its relations both internally and globally.

“Branding a nation is a new emerging process meant to eventually bring an improved image,” he said. “And Israel’s brand image does not serve its interests right now; I believe we can do much better.”

The lecture was brought to Carnegie Mellon by Caravan for Democracy, an outside organization affiliated with the Hillel Jewish University Center of Pittsburgh, which is dedicated to bringing different...