Discuss “Marketing ploys commodify ‘green’ technology for profit”

With today’s increased social and political pressures guiding our patterns of consumption, we’re often inundated with contradictions in the marketing of products — marketing contradictions that mimic the contradictions we perpetuate by aiming to define ourselves as individuals by consuming mass-produced items.

Commercials celebrate “green” printer inks, low-carb muffins, and organic scented lotions. While these examples of such contradictions are often harmless and may even lead to eventual change for the better, the “how to go green” trend becomes dangerous when truly non-green, perilously eco-unfriendly products are allowed to market themselves as safe for the environment. This is what is happening as coal used for energy...