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Discuss “Coffee drinkers don’t want publicity stunts”

Anyone who walked down Craig Street last Tuesday evening was likely surprised by the conspicuous closure of the street’s cornerstone café. Starbucks closed 7100 of its stores from 5:30 to 8:30 p.m. for a mandatory training session for some 135,000 in-store employees in order to improve the service of the company’s baristas.

Taking advantage of Starbucks’ self-imposed time off, other coffee chains and independent shops offered deals for those willing to lure themselves away from Starbucks’ locked doors. Coffee Klatch Roasting, a small company based in southern California, responded by giving away free coffee accompanied by a press release reading, “I’m not sure why it’s going to take them three hours to learn how to press a...

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