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Discuss “A confusing logo war for Apple”

What can I say — I’m a sucker for Apple’s intuitive, visually pleasing designs, not to mention the brand’s cultish appeal to tech-savvy 20-somethings.

Comments

Comment 1. OS11
Apr 21, 2008 at 05:38 PM Report comment

A slight correction:

Apple's original logo is certainly not "Rainbow Colored"...

It's not in the right order of the spectrum!

The classic quote:

One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.

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Ah, the never ending mystery of Apple products!

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Comment 2. Bluejade
Apr 22, 2008 at 10:59 AM Report comment

Well, it is kind of old news.
It is not a lawsuit.
If you had done some Googling you would realize that it is a trademark law requirement for Apple to file a formal opposition. Perfectly normal thing being done by other companies all the time. Nothing to get exited about. And angry at Apple for that reason : )

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